The commitment to the sustainable development strategy and the integration of Corporate Responsibility practices and policies into it are proving absolutely necessary, especially in the current economic climate. With the “Together we Color Tomorrow" program, the Drukfarben Group, through its KRAFT Paints & Bioclima brands, is proving itself true to its philosophy and values, actively acknowledging the ongoing interaction between business and society, with the aim of creating a better environment for all.
- The promotion of the country's cultural heritage and arts through color. KRAFT Paints consistently supports the Museum of Cycladic Art in order to paint the walls of its permanent collections and new exhibitions. Additionally, it supports artists in various activities such as the art restoration project of old fishing boats called "Fearless Ships" by Christiana Economou.
- The optimization of cities. As part of the "Cities Of Color" initiative, the company sponsors murals on public walls throughout Greece. For instance, we provided 4 Seasons acrylic paints for the mural on the exterior wall of the PanHellenic Gymnastics Club's sports facilities, covering an area of 1,100 square meters. We also participated in the mural project in Athens, the Korydallos Lake Park Walls, which transformed the wall of the former Korydallos women's prison with a total surface area of over 1,300 square meters.
- The support of education through free seminars and the renovation of school classrooms nationwide.
- The support of socially vulnerable groups that come into contact with the company or make NGO requests.