"Adventure" KR2202 — The Color That Defines 2026 by KRAFT Paints

In a time where aesthetics meet a growing need for mindfulness and a return to nature, “Adventure” KR2202 by KRAFT Paints has been selected as the Color of the Year 2026, following an open public vote at this year’s BUILD EXPO. Visitors, designers, architects, design lovers, and the KRAFT Paints creative team were invited to choose the shade that best represents the new era in interior design — and “Adventure” KR2202 emerged as the clear winner.

A deep, captivating blue with subtle green undertones, “Adventure” KR2202 symbolizes the meeting of two worlds: ocean and land. It’s the moment where the gaze travels, the mind settles, and creativity awakens. A color that embodies a new lifestyle of understated luxury — beauty that whispers.

In a world increasingly oriented toward sustainability, “Adventure” was born from the need for balance and breath, inspired by international efforts to protect marine ecosystems, from reducing ocean pollution to restoring coastal environments. The result is a shade that radiates hope, purity, and quiet strength — a blue that doesn’t just invite you to discover new horizons, but to protect them.

In interior design, “Adventure” KR2202 expresses the need for contemporary calm through natural textures, clean lines, and soothing atmospheres. Through techniques like color drenching, it embraces the entire space, creating a sense of well-being and low-key luxury.

It pairs beautifully with the metallic brightness of “Silver Lining” KR2700, the airy blue freshness of “Casa del Mar” KR1625, the soft earthy tones of “Golden Fields” KR2047 which serve as a serene foundation, and the bold statement shade “Just Terracotta” KR1908, which adds energy, vibrancy, and the warm contrast that lets a space truly “breathe.”

Together, these shades form a palette that is natural, pure, versatile, and perfectly attuned to today’s trends — a palette that speaks the language of contemporary design and offers countless possibilities for both homes and professional spaces.

“Adventure” KR2202 from the Inspired Collection by KRAFT Paints is not just a color. It is a way of living — an invitation to embrace mindfulness, to design with care, and to create spaces that nurture people while respecting nature. It is a blue that dares to look ahead: the blue of exploration, serenity, and new beginnings. The blue chosen by the people — and therefore, a blue that belongs to all of us.

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