KRAFT Paints: New horizons in its 90-year journey with expansion into building materials

Condensing nine decades of unique expertise and a successful journey—both in Greece and abroad—marked by innovations that add value and elevate our lives, KRAFT Paints celebrates its legacy while evolving into a fully integrated paint and building materials industry. With production facilities in Aspropyrgos and Bucharest, the company now operates in the building materials sector as well.

This expansion allows KRAFT Paints to meet every technical need of a home—from paints and varnishes to tile adhesives, grouts, repair mortars, waterproofing materials, plasters, flooring products, and more—covering the full product spectrum for any building or residence.

With comprehensive solutions for every new build or renovation project, reliable thermal insulation systems from the BIOCLIMA by KRAFT Paints family, and the distinction of being the only Greek paint manufacturer with its own building materials production unit, KRAFT Paints is entering a new era. It now confidently meets the needs of both professionals and private consumers.

Maintaining its leading role and high aesthetic impact in architectural and construction paints, the company aligns with modern demands. In an ever-changing business environment, it once again proves that strategic redefinition and self-reinvention are core, invaluable components of its DNA. This enables it to continuously renew itself and successfully expand into sectors with high growth potential and strong commercial interest.

Through this evolution, KRAFT Paints is taking a more dynamic stance in areas such as energy efficiency, thermal insulation, soundproofing, repairs, renovations, and architectural design, offering comprehensive and sustainable solutions. With top-tier products in its portfolio (paints and mortars) that bear leading ecological certifications (EPD, EUROFINS GOLD, EMISSIONS A+, EMICODE EC1 PLUS, etc.), the company fully supports the realization of certified sustainable projects (e.g., LEED, BREEAM, WELL) and serves sustainability through environmentally friendly product solutions.

In this new chapter, the company prioritizes the systematic development of solutions derived from sustainable and ecological practices—across all aspects of business operations, from development and production to packaging and transportation.

KRAFT Paints’ strategic entry into the building materials sector has already received positive feedback both in Greece and abroad. From Attica and Macedonia to Romania, Bulgaria, Serbia, Albania, Malta, and Cyprus, an extensive distribution network brings its products closer to more and more professionals and consumers.

Driven by trust, recognition, and the colors that have adorned every Greek home, KRAFT Paints looks ahead with confidence, investing strategically and purposefully shaping its new identity.