KRAFT Paints invites industry professionals to join the "Cool Roof. Smart Choice" trend through its new international campaign.

The project in Astypalea demonstrates in practice how reflective waterproofing membranes can reduce indoor temperatures by up to 5°C.

KRAFT Paints, a member of the Druckfarben Group and the sole representative of Greece in the Nova Paint Club, is participating in the international campaign "Cool Roofs. Smart Choice.", an initiative aimed at the broader adoption of reflective cool roof coatings as an effective response to the growing challenge of extreme heat.

As heatwaves become more frequent and intense, the need for practical and affordable climate change adaptation solutions is more imperative than ever. Cool roof waterproofing materials constitute one of the most immediate and effective interventions, as they reflect a greater percentage of solar radiation and absorb less heat compared to conventional dark surfaces.

The application of reflective waterproofing coatings can help reduce a building's indoor temperature by 3 to 5°C, significantly improving comfort conditions while limiting the need for air conditioning and reducing energy consumption.

A Greek Example with a Measurable Impact

As part of this initiative, KRAFT Paints participated in the energy upgrade of a school building in Astypalea by applying the advanced waterproofing system Total Proof™ PU Fiber 25. The project was integrated into the "Cool Astypalea" program and demonstrated in practice the contribution of waterproofing membranes to improving the thermal behavior of buildings.

Following the application of the system, a reduction in indoor temperature of up to 5°C was recorded, creating better conditions for students and teachers, while simultaneously reducing cooling needs and the building's operational energy costs.

This specific intervention highlights how innovative waterproofing solutions can offer substantial benefits to local communities, enhancing the resilience of public infrastructure against the impacts of climate change.

A Global Initiative with a Local Footprint

The "Cool Roofs. Smart Choice." campaign is being implemented simultaneously by Nova Paint Club members in various countries, including Canada, Portugal, the Philippines, and Mexico, promoting the exchange of expertise and best practices for tackling extreme heat through innovative coating solutions.

Through its participation in the initiative, KRAFT Paints reaffirms its strategic commitment to "Innovation that adds value," developing solutions that contribute to improving the energy efficiency of buildings, reducing greenhouse gas emissions, and creating more sustainable and resilient cities.

The Benefits of Cool Roofs

• Reduction of indoor temperature by up to 5°C.
• Limitation of energy consumption and cooling costs.
• Improvement of comfort and health for building occupants.
• Extension of the roof's lifespan.
• Contribution to reducing the urban heat island effect.
• Support for the transition to more sustainable and resilient urban environments.

"Just as we adapt our lifestyle to respond to increasingly stronger and more frequent heatwaves, we must also redesign the way we cool our buildings, consuming as little energy as possible. Roofs, ceilings, and terraces with properly applied waterproofing are a simple, immediately applicable solution with significant benefits for people, buildings, and cities," stated Natalia Karavasili, Partnerships Manager at KRAFT Paints.

About the Nova Paint Club

The Nova Paint Club is an international alliance that unites independent paint and coating manufacturers from around the world. Founded in 1983, its primary objective is the exchange of knowledge, technology, and best practices among its members, promoting innovation and sustainable growth in the industry. Nova Paint Club members collaborate in areas such as research and development, marketing, sustainability, and international market trends, leveraging synergies that enhance their competitiveness at both local and international levels.

About the Druckfarben Group

The Group holds a leading position in the production of flexographic and rotogravure inks for the flexible packaging market (food packaging, corrugated cardboard boxes, plastic bags, paper bags, etc.) under the brand name DF Inks. At the same time, it produces and distributes architectural and decorative paints under the brand name KRAFT Paints, as well as construction materials and building energy upgrade solutions under the brand name BIOCLIMA®, including the ClimaWall system.

The Druckfarben Group operates industrial facilities in Greece (Aspropyrgos, Chalkida, Oinofyta, Thessaloniki), Romania, and Nigeria, with a strong market presence and continuously expanding activity across Europe, Asia, the Middle East, and Africa.

About KRAFT Paints

KRAFT Paints, a member of the Druckfarben Group, has a dynamic and long-standing presence in the production and distribution of architectural and decorative paints, varnishes, and mortars, which stand out for their high quality and earn the trust of both professionals and private consumers.

With the motto "Innovation that Adds Value," the company seeks meaningful differentiation across its entire product range - from shades and sustainability certifications, offering a wide array of eco-friendly paints, to specialized technical solutions for floors, walls, and all types of surfaces, such as mortars, waterproofers, tile adhesives, and putties.

Its factories are certified according to ISO 9001 standards for Quality Management and ISO 14001 for Environmental Management. Sustainability, environmental responsibility, equality, and inclusion form core pillars of its philosophy and strategy.

As the only company in Greece that is a member of the Nova Paint Club - an international organization gathering leading private paint manufacturers worldwide - KRAFT Paints remains constantly at the cutting edge of innovation, introducing new, improved, and more efficient solutions to the market.