Gold Award for KRAFT Paints at the Green Brand Awards 2024

Press releases  •  27 March 2024

KRAFT Paints, a member of the Druckfarben Group, received the Gold award once again at this year's Green Brand Awards for its innovative Wood Shield Color Based™ varnish in the "Best Green Indoor Material" category. The award ceremony was held on Thursday, March 21st by Boussias Communications, aiming to highlight this year's winners who introduce and implement green innovations in products, services, and development processes, promoting the green economy and a more sustainable lifestyle.

Wood Shield Color Based™ is a biobased wood stain polyurethane varnish available in 12 unique shades that highlight the natural grains of wood. Due to its bio-based nature, this product has environmental benefits compared to conventional varnishes, as it contains a significant percentage of ingredients derived from plant rather than mineral sources, contributing to the reduction of its carbon footprint. It also has low VOC levels in accordance with European legislation, always respecting humans and the environment.

Beyond its low environmental impact, the product offers high durability and performance, similar to conventional paints, making it suitable for a wide range of wooden surfaces. The 12 shades have been designed to serve both modern and classic aesthetics, transforming wooden surfaces both outdoors and indoors, such as children's furniture, doors, windows, benches, pergolas, and fences.

Distinctions like this demonstrate that KRAFT Paints has succeeded through best practices and investments in green growth and the circular economy, in fulfilling many of its sustainable goals, actively contributing to the protection of the environment.