KRAFT Paints supports the work of ELEPAP with a colorful initiative

Press releases  •  13 March 2023

KRAFT Paints was a supporter of ELEPAP Foundation’s “Brave Children paint on the wall” initiative, which was sponsored by the Municipality of Athens and SynAthina. The company provided all the necessary equipment in colors and painting tools to bring to life a unique mural on the exterior wall of the ELEPAP building in the center of Athens.

Under the artistic guidance of the renowned street artist Soteur and his team, the facade of the ELEPAP building was transformed with vibrant colors, sending a note of hope and joy. A special feature of the mural was the “white canvas” by Soteur, where the brave children of ELEPAP left their own unique mark on the artwork, using KRAFT Paints colors.

The initiative started on Saturday, February 18, and culminated in a grand celebration on Tuesday, February 21, where the final touches were given to Soteur's work by the children of ELEPAP and the guests. During the event, attendees enjoyed musical and kinetic performances, songs, and poems, as well as the theatrical play “The Dragon of Colors” by the Forms of Expression Theatre, which left its own special mark on this highly creative day.

The event was welcomed by the Deputy Mayor of Social Solidarity and Civil Society of the Municipality of Athens, Mrs. Katerina Gkagkaki, while the action was supported by the extended family of ELEPAP and executives of KRAFT Paints.
KRAFT Paints, with a sense of responsibility and empathy, is always supportive of actions that, through color, give hope and illuminate the future of children, aiming for an inclusive society.