KRAFT Paints won 3 awards at the Home Improvement Awards 2024!

Press releases  •  11 July 2024

The quality, innovation, design, and aesthetic impact of KRAFT Paints' products were recognized by both the consumer public and the judging panel, receiving one Gold and two Bronze Awards.

Specifically, two nanotechnology products from the Arterra Patiti decorative microcement family, Arterra Patiti Fine and Arterra Patiti Ultra Fine (decorative, smooth or ultra-fine finish coating for walls and floors, respectively) won the Gold Award in the "Masonry" category, aligning perfectly with their market success and consumer preference.

Additionally, the entire Arterra Patiti range from KRAFT Paints (derived from Art and Terra) won the Bronze Award in the "Design & Packaging" category. The high-aesthetic packaging of the series, which consists of 7 products, is a key element of the user experience, as it mimics the texture of the Microcement Technique, which is very useful for professionals and individuals. Moreover, the innovation in the metal packaging lies in the fact that it includes both components to be mixed in one package (joined by a ring), providing convenience for both users and sales points.

Finally, the high-performance, resinous, flexible, cementitious tile adhesive Fixotile Flex 30 won the Bronze Award in the "Tile Adhesives" category, thanks to its high adhesion, great moisture resistance, and exceptional ease of use.

The Home Improvement Awards are the most significant institution for product innovation awards in the Home Improvement sector. These highly reliable awards have been around for 12 years, and any recognition in them is truly significant, as the awards result from a vote by both the consumer public (60%) and the experienced Evaluation Committee (40%).

The awards ceremony took place on the evening of Monday, June 17, in Pangrati, in a special ceremony at the Basil & Elise Goulandris Foundation Museum.