Acrylic or Emulsion Paint – What to Choose and Why

It is a category of paint where the primary binder—the resin that holds the pigments together and helps the coating adhere to the surface - is acrylic-based. The composition of paint generally includes binder resins, pigments, a liquid carrier (e.g., water), and special additives.

The presence of acrylic resin significantly influences the final performance of the coating, offering strong adhesion, elasticity, breathability, and UV resistance. For this reason, acrylics are widely used in exterior applications where the paint must withstand changing weather conditions and demanding outdoor surfaces.

In fact, certain multi-purpose acrylic paints can be applied not only to walls, but also to wood, metal, plasterboard, render, and masonry.

In the Greek market, this term typically refers to water-based paints for walls and ceilings, internationally classified under the broader category of "latex paints." This designation does not mean the paint contains plastic in the everyday sense, but rather that it relies on synthetic polymers as binders.

The formulation generally includes binder resins, pigments, water, and specialized additives that shape the final product.

These paints have become the standard for interior spaces because they combine relatively fast drying, lower odor compared to solvent-based paints, easy water clean-up for tools, and - depending on the product - good durability, coverage, and stain resistance.

This makes them a practical, versatile choice for bedrooms, living rooms, hallways, bathrooms, kitchens, and ceilings in both residential and commercial spaces.

Comparing acrylic and emulsion paint is not always straightforward, as formulations between the two categories can share similarities depending on the manufacturer.

Furthermore, quality varies across labels and brands, making the choice depend as much on the manufacturer as the category itself. Key factors to evaluate include:

• Durability and lifespan: 100% acrylic paints are generally considered more durable for demanding applications, especially exterior surfaces. Their acrylic resins offer superior adhesion, flexibility, breathability, and resistance to UV rays, moisture, and temperature fluctuations.
• Suitable application area: For exterior walls, façades, and surfaces exposed to sunlight and weather elements, a premium acrylic paint is typically the safest choice. For interior walls, bathrooms, kitchens, and ceilings, emulsion paints are preferred.
• Moisture and weather resistance: In exterior applications, quality acrylics perform exceptionally well against solar radiation, rain, and moisture. On interior walls, a quality emulsion paint performs the job effectively.
• Application: Both acrylic and emulsion paints apply smoothly with a roller, brush, or spray system. They dry relatively fast and allow for quick recoating times.
• Cleaning and maintenance: Quality interior emulsion paints offer good washability (can be cleaned with mild detergent) and withstand frequent cleaning. For high-traffic areas like hallways, kitchens, and children's rooms, opt for an emulsion paint with enhanced scrub resistance.
• Price: A 100% acrylic paint typically carries a higher cost than a standard emulsion paint.
• Elasticity and adhesion: 100% acrylic binders provide strong adhesion and elasticity, which are crucial for exterior surfaces that expand and contract with temperature shifts.
• Sustainability: Emulsion paints are virtually odorless and user-friendly, containing fewer hazardous chemicals. A prime example is Master Eco.

While versatile paints exist for both interior and exterior use, the general rule remains: acrylics for outdoors, emulsions for indoors.

Before deciding on your paint, consider exploring these product options, trusted by industry professionals (painters, applicators, contractors, manufacturers, and architects) for their reliability, performance, and extensive color palettes.

At KRAFT Paints, you will find top-tier interior paints as well as dedicated exterior solutions designed to deliver the exact shade, finish, and durability your project requires.